ChatGPT is a chatbot and virtual assistant developed by OpenAI and launched on November 30, 2022. Based on large language models, it enables users to refine and steer a conversation towards a desired length, format, style, level of detail, and language.
Does that mean ChatGPT can do everything for you? No, it doesn’t. It can certainly help as a tool and is useful for idea generation, but it still requires a human to contextualise the content and apply it to your target audience. Forbes.com highlights the limitations to ChatGPT, indicating that it has difficulties understanding the context, and has limited knowledge.
There are known limitations to ChatGPT which are outlined below (ChatGPT, 2024):
Lack of real-time Information:
ChatGPT cannot provide real-time information or updates. Its knowledge is limited to what was available up to its last training cut-off in October 2023.
Inaccuracy:
It can sometimes produce incorrect or misleading information, despite sounding plausible.
Context Retention:
It may struggle with maintaining context over very long conversations, leading to possible misunderstandings or repetition.
Lack of understanding:
ChatGPT doesn’t truly understand language or concepts. It generates responses based on patterns in data rather than comprehension.
Bias: It can reflect and perpetuate biases present in its training data, sometimes producing biased or inappropriate responses.
Creativity: While it can generate creative content, its creativity is bounded by its training data and might not always meet specific creative expectations.
Sensitive content:
It may not handle sensitive topics appropriately, and its responses might not always be suitable for all audiences.
Complex tasks:
It may struggle with highly specialised tasks requiring deep expertise or intricate problem-solving skills.
Privacy and security:
Users should avoid sharing sensitive personal information, as the AI does not have built-in mechanisms for handling such data securely.
So, should you use it?
Take the example below into context.
Do you think it is accurate?
Would you need to refine it?
Would you take this as a guide and use it for every person? or would you simply get “ideas” from it?
Using ChatGPT as a tool to help generate ideas or refine your content can be useful, but it is crucial to contextualise your content to suit your objective and target audience. Would this suit a junior? or someone with an injury? Perhaps not.
Staff at Total Golf Solutions have been trained in handling AI and ChatGPT. Feel free to send us an email if you have questions related to ChatGPT and how it can be used effectively as a tool.