total golf solutions

Total Golf Solutions – providing Specialised Golf Club Marketing for private and public golf courses around Australia.

Golf Club Marketing

With extensive experience in the Golf Industry, we become the ultimate advocate for your golf club and an extension of your team—without the costs associated with a full-time employee. Our staff have worked at both prestigious private clubs and some of the busiest public golf courses in the Southern Hemisphere.

Why Digital Marketing is Essential

Social Media Marketing is crucial for driving customer engagement, and golf clubs are no exception. If your answer is “we don’t need it – our club is doing fine,” then you are already behind. Our goal is to grow your social media engagement and ensure consistency in posting. Effective social media engagement also enhances off-page SEO, helping your club rank better on Google.

Our Expertise in Social Media Management and Digital Platform Analysis

Our packages focus on two key areas to help your golf club succeed:

• Social Media Management: Boost engagement, grow your online presence, and maintain consistent and effective communication with your audience. We handle everything from content creation to scheduling, ensuring your social media channels are always active and engaging. By monitoring social media metrics, we provide insights into what works best and how to optimise your strategy for maximum impact.
• Digital Platform Analysis: We conduct a thorough review of your current digital platforms to identify strengths and areas for improvement. Our analysis covers website performance, user experience, and social media effectiveness. We use these insights to develop a tailored strategy that enhances your online presence and drives better results.
• Digital Audit: We use specialised software such as SE Ranking to make informed decisions on your digital platforms.

Why Choose Us?

Our knowledge and experience make us the perfect partner for your golf club. We understand the industry inside out and are dedicated to helping you succeed. Join us and see the difference a specialised marketing approach can make.

Contact us today to learn more about our packages and how we can help your golf club thrive.

If what you need isn’t listed below, get in touch and we will create a bespoke package to suit your requirements and budget.

Our Packages

What happens next?

Apply here using our handy online form. We will set up a Golf Club on boarding session (either in person or via Zoom), to go through the requirements of managing your social media and digital marketing. This will take approximately 1.5 hours.

You will be required to pay for the first two months up front prior to the onboarding session, and then you will receive a monthly invoice ongoing. The full annual amount can also be paid.

You are entitled to cancel at any time (we do ask for 30 days notice). Please review our cancellation policy.

How does it all work?

Upon the completion of your onboarding session (either in person or via Zoom) and member survey (if applicable), we will commence crafting your content plan, forecasting a one-month lead time. To illustrate, if it’s the initial week of December, our focus will shift to curating content for January.

During this process, we will delve into the primary services you aim to highlight through regular posts on social media. We recommend delineating your Golf Club into distinct service categories such as Membership, Functions, Bar, Restaurant, Pro Shop, Golf Course, Tuition, and Driving Range. Subsequently, we will develop and maintain a stream of consistent content for each of these areas focusing on a specific social media post model with relevant call to actions and hashtags. Detailed discussions on this approach will take place during your onboarding session.

The proposed content plan will require approval from the Golf Club before we proceed to schedule content one month in advance. This method not only ensures the Golf Club’s endorsement but also guarantees a steady flow of content, maintaining coherence and regular engagement with your target audience.

All digital platform login details will be required during the onboarding session. Please keep this in mind as this can cause significant time delays.

Terms and Conditions

*Dates of travel to be determined by Total Golf Solutions.

*EDM subscription at an additional charge

We are also happy to work with your current E-newsletter providers such as Golf Hub or MiClub. All we require is a login.

Website management: Includes basic content updates such as copy and graphics. Major website updates will incur an additional charge based on the time required to complete the request (updating themes, adding pages, updating menus, plugin integrations). Transparent quotes will be provided.

Google Business Reviews: TGS will respond to generic reviews. Responses may be required from Golf Club staff to respond appropriately in complex situations. Positive reviews will be used in marketing material.

Assisted SEO: We will give you the tools and information on how to manage your on and off page SEO. This is determined on a case by case basis and if the Golf Club has full administration access of their website.

New Clients only (occurs in the first month of services): $2,000 worth of initial set up inclusions (reviewing Google Business Profile), digital platform analysis, social media/website strategies and suggestions.

Canva: If you would like access to your own account (perfect for Golf Clubs wanting to get creative!), you will be required to pay an additional subscription cost.

For a full list of our terms and conditions, please click here.